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Traditional Marketing Vs Digital Marketing

Traditional Marketing vs Digital Marketing –

What is the difference between the two and which one should be the right selection of the marketing type for my business. It is an age-old question in the history of marketing.

To understand the difference between traditional marketing and digital marketing, it is very much important to know what we understand by the word ‘marketing,. Marketing is basically to create attraction of your audience on your service or product and hence to generate leads for your business and thus to increase your profit. In the old days there was only one type of marketing that is traditional marketing but with the improvement of science Significant changes have come in the communication system. Right now each and every person is using the mobile, internet etc. Currently there are more than 7 billion people on our Earth and a significant Percentage of people are using the internet. So with the demand of time, new types of marketing develop that are known as digital marketing.

Now Marketing is divided in following two types:

1.0 Traditional Marketing: It is the old way of marketing technique. It refers to a kind of promotion and advertisement includes fire billboards, TVS, radio ad, print advertisement, newspaper ads etc. which companies used in the early period to market their products. The 4 phases of traditional marketing are interest, awareness, Desire and decision. A few sales personnel are used to engage who can represent our company to our audience and to create attraction towards the product. Sales personnel also can nurture the existing customer as they always stay in touch with the company. Every company wants to engage very effective sales personnel and for that reason they are ready to pay a handsome salary.

2.0 Digital Marketing is basically marketing service or product through digital channels like internet, email and mobile devices. It is a comparatively new process of marketing but growing very fast. And this marketing only depends on the internet and different digital channels. So it is possible to reach maximum people in a very short period as people are right now very busy with their daily schedule. So maximum Of those people who are convergent with the techniques of internet use, like to complete their marketing through digital platforms. The four phases of digital marketing are planning, conversation, content and sequels.

  • Now I would like to differentiate between traditional and digital marketing depending on few important parameters as follows:
  • Cost: traditional marketing cost is higher than digital marketing. In traditional marketing, we have to set up with few sales personal and also a back office whereas in case of digital marketing we required only few internet gadgets and leser number of person having ideas of marketing.
  • Contact: traditional marketing is basically one way that the audience can see the advertisement but difficult to communicate with the advertiser Whereas in digital marketing both advertiser and audience can communicate with each other and here customer feels very comfortable and or able to make a proper decision.
  • Trustworthy: Traditional marketing is more trustworthy Because in this case the customer can see the sales presentative of the company, brochure of the company and can talk directly with the sales person. Do the audios of the egg in market cannot get the above mentioned facility but still the whole process creates an impact on the audience or customer Whereas the level of trustworthiness of digital marketing depends on its web content and channels dependability.
  • Engagement: traditional marketing can reach a small number of people. To reach more and more people, we have to create a larger set up which attracts high costs whereas through digital marketing advertisers can reach billions of peoples throughout the whole Earth.
  • Reach: Traditional marketing is limited or restricted within certain geographical areas. It may not be optimized to cater the business in a wide range of geographical area due to Financial limitations. But through digital marketing we can reach each and every corner of the earth.
  • Communication: traditional marketing is characterized by delayed communication whereas in the digital marketing community and may be done instantly.
  • Conversion: conversion rate that means convert the lead to the sales for Digital marketing is really high comparatively with traditional marketing. The range of traffic being converted into prospecting clients is higher in digital Marketing and often determines the success of any digital marketing campaign Whereas the rate of conversion for traditional marketing is very poor compared to digital marketing.
  • Results: digital marketing hills more quantifiable outcomes. It is possible to access the age, choice and a lot more about the audience and can arrange the structure Of the advertisement as per requirement for better outcome.
  • Targeting: traditional marketing cannot micro segment the audience based on different criteria such as interest, behavior age and so on Where it is possible through digital marketing
  • Branding: traditional marketing is more effective in building brands comparatively with digital marketing.
  • Time: digital marketing requires less time then traditional marketing
  • Return of investment: it is minimal for traditional marketing where as high for Digital marketing
  • Interruptions: in traditional marketing it is difficult to avoid adverts because they are tied to the users Where the advertisement is in digital marketing if it does not attract them they can just keep it.
  • I would like to discuss further on advantages of traditional marketing as follows:
  • This type of marketing is beneficial for those people aged 50 and above. Because the people within this demographic like to spend maximum of their time by Reading newspapers or watching TV. To attract those people there is no other alternative than traditional marketing
  • Beneficial for the small companies who are limited to the local area and are not interested or being able to fight with the large company on the Digital platform to sell their product or service to the larger amount of people.
  • TV and radio advertising will repeat and remind the audience of the company higher digital marketing items may be avoided or blocked.
  • Easy to recognise- people are quite used to conventional ads since they are used to them for quite a long time and so they understand and recognize it quite easily and happily.
  • It also may prove better To send information regarding the service or product Any company to those people who are staying in those areas where there is no proper internet access or lack of internet connectivity.
  • Now I would like to discuss on advantages of digital marketing as follows:
  • Data and audience participation can be trapped in real time when someone Clicks on a lean to your side opens and email or followed you on social media you immediately have that information
  • Jis data can provide several insights such as which type of material walks this for a certain audience, which million are most effective and even what time of day produces the most
  • Digital marketing techniques are less expensive when compared to printing individual postcards and paying for postage on each sending out and email campaign can save Significant amount of money.
  • Because of the wide coverage of digital marketing it works effectively for increasing the Global or dispersed audiences.
  • Digital marketing gives fair play to all brands to get equal and similar opportunities whether be the multinational corporation or a startup company to attract the targeted customer.
  • Digital marketing involves the public relation activities of the marketers using online platform like social media, blogs website etc

Different Mode of Traditional and Digital Marketing

  • Modes of Traditional Marketing
  • TV Advertisement
  • radio advertisement
  • banner ads
  • print ads
  • sponsorship
  • broadcast etc
  • Modes of Digital Marketing
  • Search Engine Optimisation (SEO) : it is the process to optimize your website in such a way that it ranks at top spot in the search engine result pages like Google YouTube etc.
  • Pay per click (PPC): it is an Advertising model used to drive traffic to the website. Under PPC the advertiser pays the publisher the same money, every single time the advertiser company’s ad is clicked.
  • web design
  • content marketing: It is to develop, publish and promote content for the targeted group, so as to create brand awareness, increase traffic, generate leads etc.
  • inbound marketing: it is the process of helping clients to find your company through social media posts, branding, content marketing etc. the aim is to attract, convert, delight customers and close.
  • Affiliate marketing: You promote other company offering on your website and in return you earn part of the profit for each sales conversion
  • social media marketing (SMM)
  • email marketing: You send email to the target audience about discounts, events, new products, offers etc and direct the audience to the companies website.
  • WhatsApp marketing etc.

So finally which marketing strategy will prove better for a company is not a very easy decision. We have to understand both types of marketing that mean Traditional marketing and Digital marketing thoroughly. Both the marketing types have their own advantages and disadvantages. If digital marketing is Low cost marketing then On the other hand traditional marketing is more trustworthy. At the same time it is also necessary to mention that with the development of science, nowadays the internet and different digital gadgets are available almost at each and every corner of this planet and that’s why the whole earth became like a village. In this circumstance, it is also necessary to be well accustomed with the present scenario, present development and be familiar with digital marketing. This is the only way to reach more people with a low budget. So all the advantages of digital marketing is very clear. Truely speaking is the future of marketing.

Though traditional marketing is an old process, still it has not become obsolete. Lot of people, especially aged people, are not well familiar with digital gadgets, the internet etc. Almost all of them spent the maximum of their leisure time by reading the newspaper or watching TV. To reach those people there is no other way than traditional marketing. Again for small local sellers digital marketing may not prove beneficial. Digital marketing also will not be beneficial for those people staying in very interior places where still internet connection is not available or very poor. So to take any judicial decision regarding the choice of marketing type, we have to visualize the fact that is discussed above considering different important parameters related with exact assessment of utilization and benefit gain from the marketing. That means depending on your budget, requirements like reach, engagement, ROI etc, quality and quantity of your service or product you have to make the decision depending on the points discussed above. And finally it can be said that if budget permits then marketing with the combination of both traditional and digital marketing may prove best for your business.

Another most important matter of Marketing is that it also adding values to the people concern. People can understand good or bad of any service or product which they require. Hence they can personally be benifited.

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